Time is money in real estate, and you can’t afford to waste either on a CRM that doesn’t work to move your business forward. If you’re searching for an alternative to Lofty (formerly Chime), you need a platform that fuels your success—not one that slows you down.
In this guide, we’ll break down the best CRM options (including why iHomeFinder stands out as a five-star choice) to help you make the right call.
Choosing the most strategic and appropriate CRM for your real estate business might feel overwhelming, especially if you’re starting from scratch or haven’t worked with comprehensive real estate software before. To simplify your decision-making process, we’ve put together a list of the best alternatives to Lofty.
These top CRM software options stand out in their own ways and are designed to meet the diverse needs of different real estate businesses—from one-person shows to full scale teams offices.
iHomefinder is transforming the functionality of real estate websites by providing real estate agents with robust tools and an efficient, fully mobile platform to display listings.
The iHomefinder platform improves interactions between agents and clients, ensuring a sleek, professional browsing experience for those interested in purchasing property. Real estate teams looking to strengthen their online visibility will love the flexible and powerful lead capture and nurturing tools.
“I searched for a new real estate web site and found iHomefinder a little over a year ago. So far it is working out great! Very user friendly and was easy to set-up. Working great for my business.”
—Jean A., Real estate reviewer
Boomtown offers lead generation tools specifically designed for the real estate market. The platform enhances agents’ ability to swiftly engage with prospective clients, improving productivity and interactions. Boomtown also aids in organizing leads and cultivating client relationships. Through automated follow-ups and the use of strategic insights, agents can strengthen client relationships directly from the platform.
“I like [Boomtown’s] lead tracking aspect the most. I can see what marketing is working the best and what needs more improvement.”
—G2 review, Small business
The HubSpot CRM platform for small business has an easy-to-navigate interface and a free tier, which is particularly beneficial for new users looking to grow. HubSpot streamlines time-consuming activities like email marketing campaigns and customer engagement through automation. Additionally, it offers analytical tools that help businesses monitor and adjust sales tactics according to growth.
“I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting.”
—Review, Corporate Manager
Zoho CRM is a versatile tool for real estate professionals looking to streamline sales and client management. Its customizable dashboard helps agents and brokers focus on key metrics like lead tracking, deal progress, and client follow-ups—all in one place. With automation, communication tools, and workflow customization, Zoho CRM can enhance efficiency and improve client interactions.
“The CRM is either cloud based as a desktop solution or accessible via the app. The customer support is timely and helpful. It is pertinent to have a very clear view of the process you want the CRM to handle.”
—G2 review, Small business
The EngageBay CRM offers an all-in-one solution for real estate. It combines sales, marketing, and service automation into a seamless system. Key features like 360-degree client views, lead scoring, and appointment scheduling help agents stay organized, prioritize high-value leads, and manage client interactions efficiently. By simplifying business operations, this CRM ensures agents can focus on closing deals.
“Whether you’re tech-savvy or not, the layout is really straightforward and easy to navigate. Setting up workflows and managing contacts feel simple. EngageBay offers great customer support through live chats, emails, and a knowledge base.”
—G2 review, Marketing analyst
Selecting the perfect CRM isn’t just about picking a popular tool—it’s about finding the right fit for your business. Start by identifying your top priorities:
Pinpointing what matters most will help you avoid options that don’t align with your goals.
Next, look for a CRM with a powerful performance dashboard that provides real-time insights into:
Scalability is also important—you need a CRM that can grow with your business rather than one you’ll outgrow in a year.
At the end of the day, the best CRM is the one that works for you. Take advantage of free trials and demos to test-drive the features and ensure it delivers the tools and support you need to succeed.
The right CRM can streamline your workflow, strengthen client relationships, and drive more sales. Focus on what matters most to your business, test your options, and choose a platform that truly supports your growth.
Explore iHomeFinder’s powerful CRM solutions today. Book a demo now!
A great CRM for lead generation should include automated follow-ups, AI-driven lead scoring, and marketing tools like email and SMS campaigns. Look for a platform that captures and nurtures leads efficiently while providing insights into engagement and conversion rates.
Small real estate businesses should choose a CRM that is user-friendly, cost-effective, and scalable. A free or low-cost option with essential features like contact management, pipeline tracking, and automation can help small teams stay organized without breaking the budget.
A robust real estate CRM should include advanced automation, transaction management, team collaboration tools, and deep analytics. Customization options and integrations with other software can also help tailor the system to fit unique business needs.
The best CRM for email integration should allow seamless syncing with Outlook, Gmail, and other email platforms. Features like automatic email logging, contact synchronization, and in-app email tracking can significantly improve efficiency and communication.
iHomeFinder is the top choice for IDX solutions, offering seamless integration with real estate websites. It enhances property searches, lead capture, and marketing efforts, making it an essential tool for agents looking to showcase listings effectively.
In this guide, we’ll break down the best CRM options (including why iHomeFinder stands out as a five-star choice) to help you make the right call.
Best CRM Alternatives to Lofty CRM
Choosing the most strategic and appropriate CRM for your real estate business might feel overwhelming, especially if you’re starting from scratch or haven’t worked with comprehensive real estate software before. To simplify your decision-making process, we’ve put together a list of the best alternatives to Lofty.
These top CRM software options stand out in their own ways and are designed to meet the diverse needs of different real estate businesses—from one-person shows to full scale teams offices.
Why Look for Lofty Alternatives?Real estate agents might swap CRMs for different reasons, especially as business needs change. Some agents might find Lofty’s pricing too high, while others want a simpler, more intuitive platform that makes daily work tasks easy on-the-go. Agents in the real estate sector often seek alternative CRMs due to limited customization, integration issues, or the need for more advanced IDX tools. Ultimately, the best CRM is the one that aligns with your business needs and supports your growth. |
iHomefinder: Best CRM Software with IDX Options
iHomefinder is transforming the functionality of real estate websites by providing real estate agents with robust tools and an efficient, fully mobile platform to display listings.
The iHomefinder platform improves interactions between agents and clients, ensuring a sleek, professional browsing experience for those interested in purchasing property. Real estate teams looking to strengthen their online visibility will love the flexible and powerful lead capture and nurturing tools.
Big wins
- Targeted, timely outreach: iHomefinder lets agents send personalized messages based on lead actions, like saving listings, to deliver relevant updates and boost engagement.
- Premium property and search activity: Track search activity, saved properties, and engagement trends to identify high-intent leads. Use real-time data to personalize outreach and close deals faster.
- Real-time lead insights: iHomefinder tracks lead activity—viewed listings, return visits, and preferences—so you can spot interest shifts instantly and prioritize follow-ups.
- Automated lead nurturing with email and text follow-ups: Personalize the buyer journey to stay top-of-mind and build trust with your client base.
- Seamless lead capture integration: iHomefinder’s CRM syncs with your website and landing pages to capture leads effortlessly. Custom forms and property inquiries help convert visitors into clients.
Real results
“I searched for a new real estate web site and found iHomefinder a little over a year ago. So far it is working out great! Very user friendly and was easy to set-up. Working great for my business.”
—Jean A., Real estate reviewer
BoomTown: Lead Management
Boomtown offers lead generation tools specifically designed for the real estate market. The platform enhances agents’ ability to swiftly engage with prospective clients, improving productivity and interactions. Boomtown also aids in organizing leads and cultivating client relationships. Through automated follow-ups and the use of strategic insights, agents can strengthen client relationships directly from the platform.
Big wins
- Powerful lead generation tools
- Intelligent CRM capabilities or single agents or teams
- Flexible packages for customizable agent experience
- Automated follow-ups with leads and homebuyers
Factors to consider
- Can be expensive for small teams
- Learning curve for new users
Real results
“I like [Boomtown’s] lead tracking aspect the most. I can see what marketing is working the best and what needs more improvement.”
—G2 review, Small business
HubSpot CRM: Small Businesses
The HubSpot CRM platform for small business has an easy-to-navigate interface and a free tier, which is particularly beneficial for new users looking to grow. HubSpot streamlines time-consuming activities like email marketing campaigns and customer engagement through automation. Additionally, it offers analytical tools that help businesses monitor and adjust sales tactics according to growth.
Big wins
- Free tier for single users and early-entry real estate businesses
- User-friendly interface with wide industry appeal
- Automation for various marketing and sales tasks
Factors to consider
- Limited features in the free tier that require eventual upgrades
- Integration with other tools may require premium plans
Real results
“I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting.”
—Review, Corporate Manager
Zoho CRM: Professional Features
Zoho CRM is a versatile tool for real estate professionals looking to streamline sales and client management. Its customizable dashboard helps agents and brokers focus on key metrics like lead tracking, deal progress, and client follow-ups—all in one place. With automation, communication tools, and workflow customization, Zoho CRM can enhance efficiency and improve client interactions.
Big wins
- Extensive automation options
- Omnichannel communication to boost transparency across channels
- Customizable dashboard
- Third-party integrations and APIs to increase productivity
Factors to consider
- Can be overwhelming for new users, especially those without CRM experience
- Not exclusively a CRM for real estate, which may lead to confusion or steeper learning curves
- Requires time to set up and customize
Real results
“The CRM is either cloud based as a desktop solution or accessible via the app. The customer support is timely and helpful. It is pertinent to have a very clear view of the process you want the CRM to handle.”
—G2 review, Small business
EngageBay CRM: Marketing and Sales Support
The EngageBay CRM offers an all-in-one solution for real estate. It combines sales, marketing, and service automation into a seamless system. Key features like 360-degree client views, lead scoring, and appointment scheduling help agents stay organized, prioritize high-value leads, and manage client interactions efficiently. By simplifying business operations, this CRM ensures agents can focus on closing deals.
Big wins
- Integrates marketing, sales, and service automation
- Streamlines business processes
- Offers a 360-degree customer view for engagement
Factors to consider
- Can be complex for new users
- May require training to fully utilize
Real results
“Whether you’re tech-savvy or not, the layout is really straightforward and easy to navigate. Setting up workflows and managing contacts feel simple. EngageBay offers great customer support through live chats, emails, and a knowledge base.”
—G2 review, Marketing analyst
How to Choose the Right CRM for Your Real Estate Business
Selecting the perfect CRM isn’t just about picking a popular tool—it’s about finding the right fit for your business. Start by identifying your top priorities:
- Are you focused on generating more leads? Some CRMs specialize in lead generation with built-in marketing tools like automated follow-ups, AI-driven lead scoring, and IDX website integration to capture and convert more prospects.
- Do you need an all-in-one platform with advanced features? A comprehensive CRM should go beyond contact management, offering email and SMS automation, transaction tracking, and team collaboration tools to streamline your entire workflow.
- Is seamless integration with your current tools a must? If you rely on platforms like MLS, Zillow, or email marketing software, ensure your CRM integrates smoothly to avoid data silos and manual work.
Pinpointing what matters most will help you avoid options that don’t align with your goals.
Next, look for a CRM with a powerful performance dashboard that provides real-time insights into:
- Lead activity tracking – See exactly where each lead is in the pipeline, how they engage with your marketing, and when they’re ready for follow-up.
- Key performance indicators (KPIs) – Monitor metrics like conversion rates, response times, and deal progress to identify areas for improvement.
- Data-driven choices – Use data-driven insights to optimize your approach, whether it’s adjusting follow-up cadences or reallocating ad spend.
Scalability is also important—you need a CRM that can grow with your business rather than one you’ll outgrow in a year.
- Can it handle an expanding team? As your business grows, you may need features like team collaboration tools, role-based access, and performance tracking for agents.
- Is it flexible enough to adapt to changing needs? Look for customizable workflows, automation options, and integrations that can evolve with your real estate strategy.
At the end of the day, the best CRM is the one that works for you. Take advantage of free trials and demos to test-drive the features and ensure it delivers the tools and support you need to succeed.
Find your real estate success with iHomeFinder
The right CRM can streamline your workflow, strengthen client relationships, and drive more sales. Focus on what matters most to your business, test your options, and choose a platform that truly supports your growth.
Explore iHomeFinder’s powerful CRM solutions today. Book a demo now!
Frequently Asked Questions (FAQs)
What should I look for in a real estate CRM for lead generation?
A great CRM for lead generation should include automated follow-ups, AI-driven lead scoring, and marketing tools like email and SMS campaigns. Look for a platform that captures and nurtures leads efficiently while providing insights into engagement and conversion rates.
What is the best CRM for small real estate businesses?
Small real estate businesses should choose a CRM that is user-friendly, cost-effective, and scalable. A free or low-cost option with essential features like contact management, pipeline tracking, and automation can help small teams stay organized without breaking the budget.
Which CRM offers the most comprehensive features?
A robust real estate CRM should include advanced automation, transaction management, team collaboration tools, and deep analytics. Customization options and integrations with other software can also help tailor the system to fit unique business needs.
What CRM integrates best with Outlook and other email platforms?
The best CRM for email integration should allow seamless syncing with Outlook, Gmail, and other email platforms. Features like automatic email logging, contact synchronization, and in-app email tracking can significantly improve efficiency and communication.
What is the best CRM for IDX solutions?
iHomeFinder is the top choice for IDX solutions, offering seamless integration with real estate websites. It enhances property searches, lead capture, and marketing efforts, making it an essential tool for agents looking to showcase listings effectively.